On Thursday, Tesla revealed plans for a new pickup truck, the Cybertruck. This is not going to be the first fully-electric pickup truck, but the design marks a dramatic shift in the industry. No other automaker has pursued an aesthetic like this.
![Tesla Cybertruck](/assets/img/cybertruck.jpg)
Reactions to the design have been bimodal. People seem to either love it or hate it. I’m very curious to see the Venn diagram of “people who would buy a pickup truck” and “people who like the Cybertruck”.
Automotive design has been so stale because the same concepts are being repeated every year. A defining curve is slightly adjusted every few years and that’s it. Compare for example the Audi A4 from 2008 and 2018. They look exactly the same!
![2008 Audi A4](/assets/img/audi2008.png)
![2018 Audi A4](/assets/img/audi2018.jpg)
I love the look of the Cybertruck. I’m a fan of both Cassette Futurism and Cyberpunk design, so it fits right in.
We are approaching a new decade, and so far the Cybertruck is the only vehicle that looks like it belongs in the 2020s. Good for Tesla to take a risk and put something completely new out there! Let the market speak for itself about bold ideas - plenty of preorders so far. We live in the future, we should make it look like it.